Northern Virginia is a hotspot for businesses to call home. The proof is in the 2.8 million square feet leased in that last quarter of 2022, but vacancy rates were still lower than in the years prior.
If you want to capitalize on your commercial property, the most important part is marketing to find the right tenants.
Learn about commercial property marketing strategies below to get your space rented and get the best ROI.
Social Media Drives
Marketing your commercial property doesn't have to be expensive ad campaigns when there are free outlets like social media. From listing your property on social group pages to inviting your followers to a site visit, it can help drive interest.
If you do want to use paid advertising, social media ads help you target your message to the right audience. Narrow your ads to local small businesses and include highlights of your property.
SEO Content
Did you know that 93% of people begin their online search by typing a keyphrase into a search engine? So, the most effective way of gaining new audiences is an organic search.
To do this, you need content that is optimized for people to find your commercial property. You can create a website and add blog articles that inform people about commercial real estate in Northern Virginia. Also, commercial property management services use guest posts on other websites that link to your property.
Virtual Tours
To limit the stress of being a landlord which requires showing your property to multiple people, you can use a virtual tour online. A property manager takes a high-quality video of your space and then uses augmented reality to show it to potential tenants.
This strategy offers transparency about your property and saves you time. Plus, a virtual tour will expand your reach to those who aren't able to visit the site or who might not contact you.
Direct Mail Campaigns
Paper mail may sound outdated, but it still holds a personal touch and is targeted. With fewer businesses using direct mail marketing, your pamphlet or letter will get noticed more often than if it were online among millions of other properties.
You can ensure that you reach the right businesses and even follow up with a phone call, referencing the mailer.
Property Management Marketing
If you don't have the time to market your property, there is another choice. Use a full-service property management company to ensure your property is marketed consistently. This will keep your rental occupied with no vacancy gaps.
A property manager can also handle the lease agreement, rent collection, and maintenance requests for your investment.
Get Started With These Commercial Property Marketing Strategies
Your property won't lease itself. You need to showcase the potential of your investment with commercial property marketing strategies to the right audience. The longer you wait to do this, the longer your property will be vacant and the more money you will lose on your investment.
Start now by contacting PMI Loudoun to discuss property management marketing tactics.
